ValueStream Commentary on ClearFactr
ValueStream Labs | June 25, 2015
Our job at ValueStream is to dig deep to uncover new products that meaningfully challenge the status quo, but the average user of a new product doesn’t have this level of motivation. Early-stage products are rarely as polished or functional as the incumbents they are attempting to supplant, so it’s crucial for the differentiation to shine through.
Or as I like to say, the value proposition needs to reach out through the screen and slap a first-time user in the face.
As an early adopter, I will only devote my time to a new app if the company’s vision is so clear to me that I know the effort I put in to adopting it now will not just result in a short-term benefit, but that it will be continuously (and even increasingly) beneficial to me over time.
It’s for these reasons that I was excited to meet Dean Zarras, the founder of ClearFactr, about a year ago. When he first showed me an early version of ClearFactr, it took less than five minutes for my face to be...
Of all the Office products, Excel is likely the toughest beast to slay. Dean Zarras’s ClearFactr stops short of mobile, but it is worth including as a cloud-based product that wants to improve upon Excel by making it a communication tool. Zarras feels Excel is not a communication tool because it is too easy to botch the communication of your idea when $F12 cell symbolism gets in the way, which is why ClearFactr toggles those cell references with a description in English of what’s happening in each cell.